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Sadaf Siraj · Study

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Sadaf Siraj

5 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-3104-4490

h-index5

i104

Citations58

Works here5

12

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Most cited in this library

Archetyping the Brand: Strategy to Connect2012 · 16 citations
Use of marketing in social enterprises2016 · 13 citations
A systematic review and analysis of determinants impacting adoption and assimilation of e-commerce in small and medium enterprises2018 · 13 citations
Determinants Impacting the Assimilation Stages of E-commerce in SMEs: A Modified TOE Framework2023 · 10 citations
A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour2025 · 6 citations

Works

5 shown

A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour

Future Business Journal·2025·4 authors·Open access

6citations

Determinants Impacting the Assimilation Stages of E-commerce in SMEs: A Modified TOE Framework

International Journal of Electronic Commerce Studies·2023·2 authors·Open access

10citations

A systematic review and analysis of determinants impacting adoption and assimilation of e-commerce in small and medium enterprises

International Journal of Electronic Business·2018·2 authors

13citations

Use of marketing in social enterprises

International Journal of Social Entrepreneurship and Innovation·2016·3 authors

13citations

Archetyping the Brand: Strategy to Connect

SSRN Electronic Journal·2012·2 authors·preprint·Open access

16citations