Home/Author

Neena Sondhi

18 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-3937-7430

h-index13

i1016

Citations401

Works here18

Most cited in this library

Research methodology concepts and cases2012 · 80 citations
Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework2020 · 30 citations
Process of Impulse Buying: A Qualitative Exploration2017 · 29 citations
Segmenting & profiling the deflecting customer: understanding shopping cart abandonment2017 · 28 citations
Online versus offline: preferred retail choice for premium brand purchase2021 · 28 citations

Works

18 shown

Toward a measure of brand pride: scale development and validation

Journal of Brand Management·2024·3 authors

11citations

Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)

International Journal of Consumer Studies·2023·4 authors·review·Open access

8citations

Antecedents and outcomes of brand pride: moderating role of narcissism

Spanish Journal of Marketing - ESIC·2023·3 authors·Open access

19citations

Profiling the online premium brand consumers based on their fashion orientation

Asia Pacific Journal of Marketing and Logistics·2022·2 authors

11citations

Online versus offline: preferred retail choice for premium brand purchase

International Journal of Retail & Distribution Management·2021·2 authors

28citations

Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Global Business Review·2020·

Bani and Amita’s Decision Dilemma

Emerging Economy Studies·2017·1 author

0citations

Process of Impulse Buying: A Qualitative Exploration

Global Business Review·2017·3 authors

29citations

Segmenting & profiling the deflecting customer: understanding shopping cart abandonment

Procedia Computer Science·2017·1 author·other·Open access

28citations

Segmenting and Profiling the Chocolate Consumer: An Emerging Market Perspective

Journal of Food Products Marketing·2016·2 authors

19citations

Impulse buying tendencies among Indian consumers: scale development and validation

Journal of Indian Business Research·2016·3 authors

23citations

Segmentation of impulse buyers in an emerging market – An exploratory study

Journal of Retailing and Consumer Services·2016·3 authors

14citations

Impulse buying behaviour: an emerging market perspective

International Journal of Indian Culture and Business Management·2015·3 authors

12citations

Role of children in family purchase across Indian parental clusters

Young Consumers Insight and Ideas for Responsible Marketers·2014·2 authors

17citations

Child socialization practices: Implications for retailers in emerging markets

Journal of Retailing and Consumer Services·2014·2 authors

23citations

Research methodology concepts and cases

International Journal of Physical and Social Sciences·2012·2 authors

80citations

Gender Influences in Garment Purchase

Global Business Review·2006·2 authors

27citations