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Neena Sondhi · Study
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Author
Neena Sondhi
19 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0003-3937-7430
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17
Citations
411
Works here
19
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Most cited in this library
Research methodology concepts and cases
2012 · 80 citations
Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework
2020 · 30 citations
Process of Impulse Buying: A Qualitative Exploration
2017 · 29 citations
Segmenting & profiling the deflecting customer: understanding shopping cart abandonment
2017 · 28 citations
Online versus offline: preferred retail choice for premium brand purchase
2021 · 28 citations
Works
19 shown
Toward a measure of brand pride: scale development and validation
Journal of Brand Management
·
2024
·
3 authors
11
citations
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)
International Journal of Consumer Studies
·
2023
·
4 authors
·
review
·
Open access
8
citations
Manifestation of customer value co-creation behaviour in the automobile industry: a perspective from Twitter analytics
Electronic Commerce Research
·
2023
·
4 authors
10
citations
Antecedents and outcomes of brand pride: moderating role of narcissism
Spanish Journal of Marketing - ESIC
·
2023
·
3 authors
·
Open access
19
citations
Profiling the online premium brand consumers based on their fashion orientation
Asia Pacific Journal of Marketing and Logistics
·
2022
·
2 authors
11
citations
Online versus offline: preferred retail choice for premium brand purchase
International Journal of Retail & Distribution Management
·
2021
·
2 authors
28
citations
Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework
Global Business Review
·
2020
·
2 authors
30
citations
Bani and Amita’s Decision Dilemma
Emerging Economy Studies
·
2017
·
1 author
0
citations
Process of Impulse Buying: A Qualitative Exploration
Global Business Review
·
2017
·
3 authors
29
citations
Segmenting & profiling the deflecting customer: understanding shopping cart abandonment
Procedia Computer Science
·
2017
·
1 author
·
other
·
Open access
28
citations
Segmenting and Profiling the Chocolate Consumer: An Emerging Market Perspective
Journal of Food Products Marketing
·
2016
·
2 authors
19
citations
Attitude and Consumption Patterns of the Indian Chocolate Consumer: An Exploratory Study
Global Business Review
·
2016
·
2 authors
22
citations
Impulse buying tendencies among Indian consumers: scale development and validation
Journal of Indian Business Research
·
2016
·
3 authors
23
citations
Segmentation of impulse buyers in an emerging market – An exploratory study
Journal of Retailing and Consumer Services
·
2016
·
3 authors
14
citations
Impulse buying behaviour: an emerging market perspective
International Journal of Indian Culture and Business Management
·
2015
·
3 authors
12
citations
Role of children in family purchase across Indian parental clusters
Young Consumers Insight and Ideas for Responsible Marketers
·
2014
·
2 authors
17
citations
Child socialization practices: Implications for retailers in emerging markets
Journal of Retailing and Consumer Services
·
2014
·
2 authors
23
citations
Research methodology concepts and cases
International Journal of Physical and Social Sciences
·
2012
·
2 authors
80
citations
Gender Influences in Garment Purchase
Global Business Review
·
2006
·
2 authors
27
citations