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Zhuping Liu · Study

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Zhuping Liu

3 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0001-5200-6963

h-index3

i102

Citations43

Works here3

14

20

24

Most cited in this library

Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis2024 · 20 citations
Attack and defend: the role of targeting in a distribution channel2014 · 17 citations
Flying with a net, and without: Preventative devices and self-control2020 · 6 citations

Works

3 shown

Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis

Journal of Marketing·2024·3 authors·Open access

20citations

Flying with a net, and without: Preventative devices and self-control

International Journal of Research in Marketing·2020·3 authors

6citations

Attack and defend: the role of targeting in a distribution channel

Marketing Letters·2014·3 authors·chapter

17citations