Sonia Vilches‐Montero

Most cited in this library

• Do Australian and American consumers differ in their perceived shopping experiences?2010 · 51 citations
• Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty2016 · 35 citations
• Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction2023 · 34 citations
• The effect of construal level on time perceptions, confidence in judgements and future preferences2015 · 21 citations
• Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals2017 · 20 citations