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Stewart Pearson · Study

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Stewart Pearson

5 works· latest 2024cluster: provisionalORCID 0000-0003-1849-2915

h-index5

i103

Citations230

Works here5

96

20

24

Most cited in this library

Challenges and Future Directions of Computational Advertising Measurement Systems2020 · 93 citations
Building Brands Directly: Creating Business Value from Customer Relationships1996 · 78 citations
Building Brands Directly1996 · 44 citations
Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising2024 · 9 citations
Building Business Brands Directly1996 · 6 citations

Works

5 shown

Computational Advertising for Meaningful Brands, the Public Purpose, and a Sustainable Ecology: A Call for Research into a Systems Approach and Modeling Applications of LLMs in Marketing and Advertising

Journal of Current Issues & Research in Advertising·2024·1 author

9citations

Challenges and Future Directions of Computational Advertising Measurement Systems

Journal of Advertising·2020·6 authors·Open access

93citations

Building Brands Directly: Creating Business Value from Customer Relationships

·1996·1 author·book

78citations

Building Brands Directly

Palgrave Macmillan UK eBooks·1996·1 author·book

44citations

Building Business Brands Directly

Palgrave Macmillan UK eBooks·1996·1 author·chapter

6citations