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Ian D. Parkman · Study
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Author
Ian D. Parkman
4 works
· latest 2019
· 3 institutions
cluster: provisional
ORCID 0000-0002-3891-2035
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Citations
257
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Most cited in this library
Creative industries: aligning entrepreneurial orientation and innovation capacity
2012 · 122 citations
Using type font characteristics to communicate brand personality of new brands
2012 · 104 citations
The Diamond Model of Authentic Green Marketing: Evidence from the Sustainable Architecture Industry
2018 · 21 citations
Design briefs in design-driven new product development
2019 · 10 citations
Works
4 shown
Design briefs in design-driven new product development
Journal of Design Business & Society
·
2019
·
2 authors
10
citations
The Diamond Model of Authentic Green Marketing: Evidence from the Sustainable Architecture Industry
Business and Society Review
·
2018
·
1 author
21
citations
Creative industries: aligning entrepreneurial orientation and innovation capacity
Journal of Research in Marketing and Entrepreneurship
·
2012
·
3 authors
·
Open access
122
citations
Using type font characteristics to communicate brand personality of new brands
Journal of Brand Management
·
2012
·
3 authors
104
citations