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Bobby A. Malabie · Study

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Bobby A. Malabie

1 works· latest 1997· 1 institutionscluster: provisional

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Citations6

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Use of psychographics in consumer market segmentation: The South African experience1997 · 6 citations

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Use of psychographics in consumer market segmentation: The South African experience

South African Journal of Business Management·1997·3 authors·Open access

6citations