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Olga Tretyak · Study
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Author
Olga Tretyak
3 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0001-7072-4117
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Citations
85
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Most cited in this library
Linking business model research and marketing: new network-based approach to business model analysis
2018 · 37 citations
Customer flow: evaluating the long‐term impact of marketing on value creation
2013 · 27 citations
Transformation of Value in Innovative Business Models: The Case of Pharmaceutical Market
2021 · 21 citations
Works
3 shown
Transformation of Value in Innovative Business Models: The Case of Pharmaceutical Market
Foresight-Russia
·
2021
·
3 authors
·
Open access
21
citations
Linking business model research and marketing: new network-based approach to business model analysis
Journal of Business and Industrial Marketing
·
2018
·
2 authors
37
citations
Customer flow: evaluating the long‐term impact of marketing on value creation
Journal of Business and Industrial Marketing
·
2013
·
2 authors
27
citations