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Camelia Codruta Micu · Study

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Camelia Codruta Micu

10 works· latest 2019· 1 institutionscluster: provisional

h-index8

i107

Citations213

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Most cited in this library

The Effect of Message's Regulatory Focus and Product Type on Persuasion2010 · 62 citations
The effect of ageing and time horizon perspective on consumers’ response to promotion versus prevention focus advertisements2010 · 39 citations
How Product Trial Alters The Effects of Model Attractiveness2009 · 36 citations
Advertising in English in Nonnative English-Speaking Markets: The Effect of Language and Self-Referencing in Advertising in Romania on Ad Attitudes2010 · 27 citations
The Impact of Pretrial Advertising on Postt rial Product Evaluations: Assessing the Effects of Att ribute Information for Hedonic and Utilitarian Products2012 · 11 citations

Works

10 shown

Examining Ethnocentrism in an Age of Hybrid Consumers and Hybrid Brands: An Empirical Analysis

Journal of International Consumer Marketing·2019·4 authors

9citations

What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion‐ versus Prevention‐Focused Messages

Psychology and Marketing·2015·4 authors

11citations

Vividness Effects on Value and Risk for Radical Innovations

Marketing Management Journal·2014·2 authors·Open access

2citations

The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?

Journal of Marketing Communications·2012·2 authors

10citations

The Impact of Pretrial Advertising on Postt rial Product Evaluations: Assessing the Effects of Att ribute Information for Hedonic and Utilitarian Products

The Journal of Marketing Theory and Practice·2012·2 authors

11citations

Advertising in English in Nonnative English-Speaking Markets: The Effect of Language and Self-Referencing in Advertising in Romania on Ad Attitudes

Journal of East-West Business·2010·2 authors

27citations

The Effect of Message's Regulatory Focus and Product Type on Persuasion

The Journal of Marketing Theory and Practice·2010·2 authors

62citations

The effect of ageing and time horizon perspective on consumers’ response to promotion versus prevention focus advertisements

International Journal of Advertising·2010·2 authors

39citations

ADVERTISING AND PRODUCT TRIAL - THE EFFECT OF MESSAGE’S REGULATORY FOCUS AND PRODUCT TYPE ON CONSUMER EVALUATIONS

RePEc: Research Papers in Economics·2010·1 author

6citations

How Product Trial Alters The Effects of Model Attractiveness

Journal of Advertising·2009·3 authors

36citations