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Jianping Huang · Study

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Jianping Huang

9 works· latest 2026· 2 institutionscluster: provisionalORCID 0000-0002-7091-8568

h-index7

i105

Citations228

Works here9

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Most cited in this library

Influence of virtual color on taste: Multisensory integration between virtual and real worlds2019 · 59 citations
The color–flavor incongruency effect in product evaluation and brand perception2019 · 56 citations
The color-flavor incongruency effect in visual search for food labels: An eye-tracking study2020 · 42 citations
From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study2020 · 39 citations
Expectations generated based on associative learning guide visual search for novel packaging labels2022 · 12 citations

Works

9 shown

Health or taste? Investigating food decision-making patterns in humans and large language models

Appetite·2026·2 authors

1citations

Gender differences in multi-attribute dietary decision making under time pressure: A hierarchical drift-diffusion approach

Appetite·2025·4 authors

2citations

Making choices of food and non‐food products: a comparison between virtual stores and online shopping

International Journal of Food Science & Technology·2024·4 authors·Open access

8citations

Expectations generated based on associative learning guide visual search for novel packaging labels

Food Quality and Preference·2022·4 authors

12citations

Self‐construal priming modulates the influence of receptacles on food perception

Journal of Sensory Studies·2021·3 authors

9citations

From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study

Journal of Business Research·2020·3 authors

39citations

The color-flavor incongruency effect in visual search for food labels: An eye-tracking study

Food Quality and Preference·2020·3 authors

42citations

The color–flavor incongruency effect in product evaluation and brand perception

Journal of Consumer Behaviour·2019·2 authors

56citations

Influence of virtual color on taste: Multisensory integration between virtual and real worlds

Computers in Human Behavior·2019·3 authors

59citations