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George Gresham · Study

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George Gresham

3 works· latest 2022· 2 institutionscluster: provisional

h-index2

i102

Citations78

Works here3

06

20

22

Most cited in this library

Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process2006 · 41 citations
Strategic orientations, marketing capabilities and radical innovation launch success2020 · 35 citations
Bottom of the Pyramid (Bop) Younger Consumers’ Perspective of Service Industries: A Qualitative Exploration of Nigeria2022 · 2 citations

Works

3 shown

Bottom of the Pyramid (Bop) Younger Consumers’ Perspective of Service Industries: A Qualitative Exploration of Nigeria

Journal of African Business·2022·3 authors

2citations

Strategic orientations, marketing capabilities and radical innovation launch success

Journal of Business and Industrial Marketing·2020·5 authors

35citations

Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process

Journal of Behavioral and Applied Management·2006·3 authors·Open access

41citations