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努須永 · Study

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努須永

8 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-3414-8946

h-index6

i105

Citations264

Works here8

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Most cited in this library

Effects of Lightness‐Location Congruency on Consumers’ Purchase Decision‐Making2016 · 94 citations
The Psychology of Advertising2013 · 65 citations
How the sound frequency of background music influences consumers’ perceptions and decision making2018 · 58 citations
Interactions between instrumental timbre and consumers’ regulatory focus2020 · 26 citations
Multisensory consumer-computer interaction2021 · 11 citations

Works

8 shown

Connotative Congruency Effect Between Instrumental Timbre and Visual Design Features on Consumer Decision‐Making

Psychology and Marketing·2025·4 authors·Open access

9citations

Multisensory consumer-computer interaction

Journal of Business Research·2021·6 authors·Open access

11citations

Interactions between instrumental timbre and consumers’ regulatory focus

Journal of Business Research·2020·3 authors

26citations

How the sound frequency of background music influences consumers’ perceptions and decision making

Psychology and Marketing·2018·1 author

58citations

Effects of Lightness‐Location Congruency on Consumers’ Purchase Decision‐Making

Psychology and Marketing·2016·3 authors

94citations

Effects of Predecisional Justification toward Purchasing on Consumers' Attribute Weights at the Point of Purchase

·2014·2 authors

1citations

The Psychology of Advertising

·2013·1 author

65citations

Types and Factors of Consumer Inferences about Missing Information

Waseda University Repository (Waseda University)·2003·1 author

0citations