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Jayasankar Ramanathan · Study

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Jayasankar Ramanathan

4 works· latest 2017· 1 institutionscluster: provisionalORCID 0000-0003-1494-9877

h-index4

i102

Citations41

Works here4

13

14

15

17

Most cited in this library

Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services2015 · 15 citations
Brand extension evaluation: real world and virtual world2014 · 14 citations
Are Marketers Egoists? A Typological Explication2017 · 7 citations
Consumer Evaluation of Brand Extensions: Good to Service and Service to Good2013 · 5 citations

Works

4 shown

Are Marketers Egoists? A Typological Explication

Journal of Business Ethics·2017·2 authors

7citations

Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services

Journal of Brand Management·2015·2 authors

15citations

Brand extension evaluation: real world and virtual world

Journal of Product & Brand Management·2014·2 authors

14citations

Consumer Evaluation of Brand Extensions: Good to Service and Service to Good

Vikalpa The Journal for Decision Makers·2013·1 author

5citations