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Azarnoush Ansari · Study
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Author
Azarnoush Ansari
14 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0001-8412-0541
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Citations
400
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Most cited in this library
Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies
2016 · 101 citations
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
2019 · 77 citations
An Investigation of Factors Affecting Brand Advertising Success and Effectiveness
2016 · 50 citations
Customer Clustering Using a Combination of Fuzzy C-Means and Genetic Algorithms
2016 · 33 citations
Developing a scale for gamified e-service quality in the e-retailing industry
2023 · 25 citations
Works
14 shown
Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality
Journal of Global Fashion Marketing
·
2023
·
3 authors
18
citations
Developing a scale for gamified e-service quality in the e-retailing industry
International Journal of Retail & Distribution Management
·
2023
·
3 authors
25
citations
Analysing the impact of gamification dynamics and e-WOM on impulsive buying
International Journal of Procurement Management
·
2021
·
3 authors
10
citations
Developing a scale for brand competitive positioning: a study in the home appliance industry
Journal of Modelling in Management
·
2020
·
4 authors
18
citations
Comparing the effects of brand equity, job security and salary and wages on the efficiency of human resources from the perspective of the staff
International Journal of Procurement Management
·
2020
·
3 authors
2
citations
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Journal of Marketing Communications
·
2019
·
4 authors
77
citations
Analyzing the Influence of Marketing Intelligence and Risk-Taking of the Librarians of Kids/Teens Libraries on Competitive Advantage and User Loyalty
Public Library Quarterly
·
2018
·
3 authors
4
citations
Customer Clustering Using a Combination of Fuzzy C-Means and Genetic Algorithms
International Journal of Business and Management
·
2016
·
2 authors
·
Open access
33
citations
Taxonomy of Marketing Strategies Using Bank Customers’ Clustering
International Journal of Business and Management
·
2016
·
2 authors
·
Open access
14
citations
Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies
Future Business Journal
·
2016
·
2 authors
·
Open access
101
citations
The impact of introversion/extroversion on online shopping intention (Case study: Computer and cell phone accessories)
International Conference on e-Commerce in Developing Countries: with focus on e-Tourism (ECDC)
·
2016
·
3 authors
·
other
11
citations
An Investigation of Factors Affecting Brand Advertising Success and Effectiveness
International Business Research
·
2016
·
2 authors
·
Open access
50
citations
Analysis of the Effective Factors on Online Purchase Intention through Theory of Planned Behavior
International Journal of Academic Research in Business and Social Sciences
·
2014
·
3 authors
·
Open access
25
citations
A Hybrid Technology Acceptance Approach for Using the E-CRM Information System in Clothing Industry
International journal of information science and management.
·
2012
·
3 authors
·
Open access
12
citations