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Brad D. Carlson · Study
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Author
Brad D. Carlson
16 works
· latest 2022
· 4 institutions
cluster: provisional
ORCID 0000-0001-5357-6263
Works
16 shown
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
European Journal of Marketing
·
2022
·
3 authors
·
Open access
47
citations
Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2022
·
3 authors
·
other
0
citations
Constituency building: Determining consumers’ willingness to participate in corporate political activities
International Journal of Research in Marketing
·
2021
·
3 authors
·
Open access
16
citations
A customer-focused approach to improve celebrity endorser effectiveness
Journal of Business Research
·
2019
·
5 authors
·
Open access
83
citations
Does Selective Sales Force Training Work?
Journal of Marketing Research
·
2018
·
5 authors
54
citations
Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements
Journal of Sport Management
·
2018
·
3 authors
16
citations
Does Selective Sales Force Training Work?
Journal of Marketing Research
·
2018
·
5 authors
13
citations
Toward a theory of customer engagement marketing
Journal of the Academy of Marketing Science
·
2016
·
4 authors
1,035
citations
A cross-lagged test of the association between customer satisfaction and employee job satisfaction in a relational context.
Journal of Applied Psychology
·
2016
·
5 authors
110
citations
Human Brands in Sport: Athlete Brand Personality and Identification
Journal of Sport Management
·
2013
·
2 authors
244
citations
Advertising creativity and repetition
International Journal of Advertising
·
2013
·
3 authors
71
citations
Consumer‐brand relationships in sport: brand personality and identification
International Journal of Retail & Distribution Management
·
2009
·
3 authors
203
citations
Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions
Sport Marketing Quarterly
·
2008
·
2 authors
101
citations
Social versus psychological brand community: The role of psychological sense of brand community
Journal of Business Research
·
2007
·
3 authors
404
citations
The Influence of Personality Traits on Sports Fan Identification
Sport Marketing Quarterly
·
2005
·
2 authors
92
citations
Exploring the antecedents and consumer behavior consequences of the trait of superstition
Psychology and Marketing
·
2003
·
2 authors
115
citations