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James L. Ginter · Study
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Author
James L. Ginter
13 works
· latest 1998
· 1 institutions
cluster: provisional
Works
13 shown
On the Heterogeneity of Demand
Journal of Marketing Research
·
1998
·
3 authors
275
citations
A Hierarchical Bayes Model of Primary and Secondary Demand
Marketing Science
·
1998
·
3 authors
206
citations
Using Extremes to Design Products and Segment Markets
Journal of Marketing Research
·
1995
·
2 authors
283
citations
Incorporating Prior Knowledge into the Analysis of Conjoint Studies
Journal of Marketing Research
·
1995
·
3 authors
264
citations
The effects of in-store displays and feature advertising on consideration sets
International Journal of Research in Marketing
·
1995
·
2 authors
157
citations
Market Segmentation, Product Differentiation, and Marketing Strategy
Journal of Marketing
·
1987
·
2 authors
611
citations
Managers' conservatism and corporate performance
Strategic Management Journal
·
1985
·
3 authors
51
citations
The Design of Advertising Experiments Using Statistical Decision Theory: An Extension
Journal of Marketing Research
·
1981
·
4 authors
5
citations
Correlational Procedures for Research
Journal of Marketing Research
·
1979
·
2 authors
96
citations
An Investigation of Situational Variation in Brand Choice Behavior and Attitude
Journal of Marketing Research
·
1979
·
2 authors
164
citations
Corporate Social Responsiveness
California Management Review
·
1977
·
2 authors
335
citations
An Experimental Investigation of Attitude Change and Choice of a New Brand
Journal of Marketing Research
·
1974
·
1 author
81
citations
An Experimental Study of Attitude Change, Advertising, and Usage in New Product Introduction
Journal of Advertising
·
1972
·
2 authors
15
citations