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Brian J. Baldus · Study
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Author
Brian J. Baldus
2 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0000-0003-0298-5328
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671
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19
Most cited in this library
Online brand community engagement: Scale development and validation
2014 · 598 citations
Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation
2019 · 73 citations
Works
2 shown
Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation
Journal of Retailing
·
2019
·
4 authors
73
citations
Online brand community engagement: Scale development and validation
Journal of Business Research
·
2014
·
3 authors
598
citations