S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Donald W. Cowell · Study
Home
/
Author
Donald W. Cowell
7 works
· latest 1988
· 2 institutions
cluster: provisional
Follow
Claim this profile
h-index
6
i10
5
Citations
673
Works here
7
72
77
80
83
85
87
88
Most cited in this library
The Marketing of Services
1980 · 367 citations
New service development
1988 · 239 citations
International Marketing of Services
1983 · 22 citations
The Status of Marketing in the UK Service Industries
1985 · 20 citations
Some Insights into the Background and Training of Marketing Executives in the UK
1987 · 12 citations
Works
7 shown
New service development
Journal of Marketing Management
·
1988
·
1 author
239
citations
Some Insights into the Background and Training of Marketing Executives in the UK
Journal of Marketing Management
·
1987
·
1 author
12
citations
The Status of Marketing in the UK Service Industries
Service Industries Journal
·
1985
·
2 authors
20
citations
International Marketing of Services
Service Industries Journal
·
1983
·
1 author
22
citations
The Marketing of Services
Managerial Finance
·
1980
·
1 author
367
citations
Marketing of Local Authority Sports Centre Services A Pilot Study
European Journal of Marketing
·
1977
·
2 authors
8
citations
A marketing logistics educational programme in action
International Journal of Physical Distribution
·
1972
·
1 author
5
citations