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Charles M. Hermans · Study

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Charles M. Hermans

10 works· latest 2019· 1 institutionscluster: provisional

h-index10

i1010

Citations492

Works here10

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Most cited in this library

Fashion consciousness of Chinese, Japanese and American teenagers2004 · 113 citations
A cross‐cultural exploration of materialism in adolescents2004 · 84 citations
INDIVIDUALISM AND COLLECTIVISM: RECONSIDERING OLD ASSUMPTIONS2009 · 69 citations
Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States2019 · 63 citations
Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods?2011 · 52 citations

Works

10 shown

Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States

Journal of International Consumer Marketing·2019·4 authors

63citations

Examining the Dimensionality in Global Attitudes Toward Advertising: A Comparison of Perceptions of Chinese and United States Consumers

Journal of International Consumer Marketing·2018·4 authors

14citations

Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods?

Journal of Global Marketing·2011·3 authors

52citations

Information source usage in teen apparel purchases: China, Japan and the United States

Journal of Fashion Marketing and Management·2009·3 authors

12citations

INDIVIDUALISM AND COLLECTIVISM: RECONSIDERING OLD ASSUMPTIONS

Journal of international business research·2009·3 authors

69citations

Breaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project

Marketing Education Review·2008·1 author

19citations

Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool

Marketing Education Review·2006·3 authors

25citations

A cross‐cultural exploration of materialism in adolescents

International Journal of Consumer Studies·2004·3 authors

84citations

Fashion consciousness of Chinese, Japanese and American teenagers

Journal of Fashion Marketing and Management·2004·3 authors

113citations

The communication of social responsibility by US banks

International Journal of Bank Marketing·2004·2 authors

41citations