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Pei-Chiang Wu · Study
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Pei-Chiang Wu
1 works
· latest 2022
· 1 institutions
cluster: provisional
ORCID 0000-0002-0270-5341
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A synthesized retail brand personality framework: a cross-cultural study of Taiwan and the United States
2022 · 9 citations
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A synthesized retail brand personality framework: a cross-cultural study of Taiwan and the United States
Cross Cultural & Strategic Management
·
2022
·
3 authors
9
citations