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Cong Cao · Study

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Cong Cao

11 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-4163-2218

h-index9

i109

Citations265

Works here11

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Most cited in this library

Effects of Interface Design and Live Atmosphere on Consumers’ Impulse-Buying Behaviour from the Perspective of Human–Computer Interaction2022 · 69 citations
How Live Streaming Interactions and Their Visual Stimuli Affect Users’ Sustained Engagement Behaviour—A Comparative Experiment Using Live and Virtual Live Streaming2022 · 51 citations
China Faces the New Industrial Revolution: Achievement and Uncertainty in the Search for Research and Innovation Strategies1999 · 36 citations
A new perspective on extra consumer costs for green parcel packaging — An exploration of signal theory and green values2022 · 34 citations
What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value2024 · 18 citations

Works

11 shown

Building bridges of trust: the role of payment, certification, logistics, and herd mentality in cross-border e-commerce

Asia Pacific Journal of Marketing and Logistics·2025·3 authors

2citations

What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value

British Food Journal·2024·1 author

18citations

How to promote the healthy development of continuous participation in smart medical and elderly care systems: The dual perspective of perceived value and risk

Digital Health·2023·3 authors·Open access

16citations

A new perspective on extra consumer costs for green parcel packaging — An exploration of signal theory and green values

Journal of Cleaner Production·2022·2 authors

34citations

Motivational Influences Affecting Middle-Aged and Elderly Users’ Participation Intention in Health-Related Social Media

International Journal of Environmental Research and Public Health·2022·4 authors·Open access

14citations

How Live Streaming Interactions and Their Visual Stimuli Affect Users’ Sustained Engagement Behaviour—A Comparative Experiment Using Live and Virtual Live Streaming

Sustainability·2022·6 authors·Open access

51citations

Effects of Interface Design and Live Atmosphere on Consumers’ Impulse-Buying Behaviour from the Perspective of Human–Computer Interaction

Sustainability·2022·4 authors·Open access

69citations

How Can SMEs Boost Trust Through Third-Party Means? Tracing the Multi-Dimensional Institutional Basis of Online Trust

IEEE Access·2022·2 authors·Open access

14citations

Exploring the Intention of Middle-Aged and Elderly Consumers to Participate in Inclusive Medical Insurance

IEEE Access·2022·5 authors·Open access

11citations

Comparative Study on Service Framework System of Trusted Third Parties in E-commerce Environments in China and Australia

Research Online (University of Wollongong)·2020·2 authors·other

0citations

China Faces the New Industrial Revolution: Achievement and Uncertainty in the Search for Research and Innovation Strategies

Asian perspective·1999·2 authors

36citations