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Chunping Jiang · Study
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Chunping Jiang
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· latest 2010
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cluster: provisional
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Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation
2010 · 148 citations
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Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation
Computers in Human Behavior
·
2010
·
5 authors
148
citations