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Pee Beng Ling · Study
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Pee Beng Ling
1 works
· latest 2009
· 1 institutions
cluster: provisional
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Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products
2009 · 40 citations
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Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products
Journal of Global Marketing
·
2009
·
3 authors
40
citations