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Romulo Sanchez · Study

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Romulo Sanchez

2 works· latest 2005· 1 institutionscluster: provisional

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i102

Citations183

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Most cited in this library

Conceptual analysis of brand architecture and relationships within product categories2004 · 124 citations
Analysis of customer portfolio and relationship management models: bridging managerial dimensions2005 · 59 citations

Works

2 shown

Analysis of customer portfolio and relationship management models: bridging managerial dimensions

Journal of Business and Industrial Marketing·2005·2 authors

59citations

Conceptual analysis of brand architecture and relationships within product categories

Journal of Brand Management·2004·2 authors

124citations