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Aaleya Rasool · Study

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Aaleya Rasool

5 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-8365-5667

h-index5

i105

Citations787

Works here5

19

20

21

23

Most cited in this library

Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences2019 · 332 citations
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory2020 · 226 citations
Customer engagement in the digital age: a review and research agenda2020 · 149 citations
Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation2021 · 61 citations
Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?2023 · 19 citations

Works

5 shown

Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?

Journal of Marketing Communications·2023·2 authors·Open access

19citations

Relational Dynamics between Customer Engagement, Brand Experience, and Customer Loyalty: An Empirical Investigation

Journal of Internet Commerce·2021·2 authors

61citations

Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

International Journal of Bank Marketing·2020·6 authors

226citations

Customer engagement in the digital age: a review and research agenda

Current Opinion in Psychology·2020·2 authors·review

149citations

Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

Journal of Retailing and Consumer Services·2019·5 authors

332citations