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Devdeep Maity · Study
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Author
Devdeep Maity
4 works
· latest 2020
· 2 institutions
cluster: provisional
Works
4 shown
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Journal of Marketing Management
·
2020
·
4 authors
·
Open access
608
citations
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
Computers in Human Behavior
·
2018
·
4 authors
·
Open access
253
citations
Search: an expense or an experience? Exploring the impact of search on product return intentions
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
1 author
·
chapter
17
citations
Search: An Expense or an Experience? Exploring the Influence of Search on Product Return Intentions
Psychology and Marketing
·
2013
·
2 authors
36
citations