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Matthew M. Lastner · Study

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Matthew M. Lastner

5 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0002-2801-7715

h-index5

i103

Citations137

Works here5

16

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24

Most cited in this library

The road to recovery: Overcoming service failures through positive emotions2016 · 71 citations
I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions2019 · 39 citations
You can’t touch this: Driving purchase justification for hedonic online purchases2022 · 11 citations
Thank You for Being a Friend: A Peer-Learning Approach to Marketing Education2020 · 8 citations
Does Your Sales Curriculum Need a Refresh? Insights on How to Align Sales Curriculum With the Modern Sales Environment2024 · 8 citations

Works

5 shown

Does Your Sales Curriculum Need a Refresh? Insights on How to Align Sales Curriculum With the Modern Sales Environment

Journal of Marketing Education·2024·3 authors

8citations

You can’t touch this: Driving purchase justification for hedonic online purchases

Journal of Business Research·2022·4 authors

11citations

Thank You for Being a Friend: A Peer-Learning Approach to Marketing Education

Journal of Marketing Education·2020·4 authors

8citations

I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions

Psychology and Marketing·2019·5 authors·Open access

39citations

The road to recovery: Overcoming service failures through positive emotions

Journal of Business Research·2016·4 authors

71citations