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Minna-Maarit E. Jaskari · Study

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Minna-Maarit E. Jaskari

8 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-5412-7176

h-index6

i104

Citations119

Works here8

13

16

17

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24

Most cited in this library

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements2022 · 29 citations
Editors’ Corner: The “Work-Ready” Marketing Graduate2017 · 26 citations
The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects2013 · 25 citations
Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats2016 · 15 citations
Object Agency of a Living/Non-Living Animal Entity: The Case of Horse/Horsemeat2016 · 7 citations

Works

8 shown

Bridging the Skills Gap in Higher Marketing Education

Advances in logistics, operations, and management science book series·2024·1 author·chapter

5citations

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

Journal of Marketing Education·2022·2 authors·Open access

29citations

Editors’ Corner: The “Work-Ready” Marketing Graduate: Part II

Journal of Marketing Education·2017·4 authors·editorial·Open access

6citations

Editors’ Corner: The “Work-Ready” Marketing Graduate

Journal of Marketing Education·2017·4 authors

26citations

Object Agency of a Living/Non-Living Animal Entity: The Case of Horse/Horsemeat

Research in consumer behavior·2016·3 authors·chapter

7citations

Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats

Marketing Education Review·2016·2 authors

15citations

The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects

Journal of Marketing Education·2013·1 author

25citations

Teaching the future marketers through experiential client-based projects : marketing knowledge and skills in the context of early phases of service and product development

Osuva (University of Vaasa)·2013·1 author·thesis·Open access

6citations