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Fotini Theodorakioglou · Study
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Fotini Theodorakioglou
2 works
· latest 2023
· 1 institutions
cluster: provisional
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Most cited in this library
Cross-media advertising strategies and brand attitude: the role of cognitive load
2023 · 27 citations
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
2022 · 8 citations
Works
2 shown
Cross-media advertising strategies and brand attitude: the role of cognitive load
International Journal of Advertising
·
2023
·
4 authors
27
citations
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Journal of Marketing Communications
·
2022
·
3 authors
8
citations