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Julia Sollwedel · Study

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Julia Sollwedel

1 works· latest 2014cluster: provisional

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Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness2014 · 186 citations

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Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness

Journal of Advertising·2014·3 authors

186citations