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Kate Mallett · Study

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Kate Mallett

1 works· latest 2012· 1 institutionscluster: provisional

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The influence of perceived risk on purchase intent – the case of premium grocery private label brands in South Africa2012 · 95 citations

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The influence of perceived risk on purchase intent – the case of premium grocery private label brands in South Africa

Journal of Product & Brand Management·2012·3 authors

95citations