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Zia Khan · Study

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Zia Khan

5 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-5000-5868

h-index5

i105

Citations276

Works here5

15

19

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21

Most cited in this library

Corporate social responsibility: a pathway to sustainable competitive advantage?2019 · 106 citations
Customer responses to CSR in the Pakistani banking industry2015 · 104 citations
Creating advocates: understanding the roles of CSR and firm innovativeness2021 · 26 citations
Marketing strategies for highly volatile emerging markets: an empirical study from Pakistani cellular industry2020 · 22 citations
Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love2021 · 18 citations

Works

5 shown

Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love

South Asian Journal of Business Studies·2021·2 authors

18citations

Creating advocates: understanding the roles of CSR and firm innovativeness

Journal of Financial Services Marketing·2021·2 authors

26citations

Marketing strategies for highly volatile emerging markets: an empirical study from Pakistani cellular industry

International Journal of Emerging Markets·2020·2 authors

22citations

Corporate social responsibility: a pathway to sustainable competitive advantage?

International Journal of Bank Marketing·2019·2 authors

106citations

Customer responses to CSR in the Pakistani banking industry

International Journal of Bank Marketing·2015·3 authors·Open access

104citations