SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Mario J. Picconi · Study

Home/Author

Mario J. Picconi

2 works· latest 1978· 1 institutionscluster: provisional

h-index2

i102

Citations58

Works here2

77

78

Most cited in this library

A Reconsideration of the Recognition of Advertising Assets on Financial Statements1977 · 30 citations
Advertising Decision Rules in a Multibrand Environment: Optimal Control Theory and Evidence1978 · 28 citations

Works

2 shown

Advertising Decision Rules in a Multibrand Environment: Optimal Control Theory and Evidence

Journal of Marketing Research·1978·1 author

28citations

A Reconsideration of the Recognition of Advertising Assets on Financial Statements

Journal of Accounting Research·1977·1 author

30citations