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Ian Brennan · Study
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Author
Ian Brennan
6 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0001-6466-2327
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Citations
444
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Most cited in this library
The influence of product-placement type & exposure time on product-placement recognition
1999 · 129 citations
Brand Placement Recognition
2004 · 127 citations
Key antecedents of Executive Information System success: a path analytic approach
1998 · 84 citations
Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition
2006 · 62 citations
Brand placement in novels
2008 · 41 citations
Works
6 shown
A tale of two biases: choosing versus rejecting and the decision-by-sampling model
The International Review of Retail Distribution and Consumer Research
·
2021
·
1 author
1
citations
Brand placement in novels
International Journal of Advertising
·
2008
·
1 author
41
citations
Literal versus extended symbolic messages and advertising effectiveness: The moderating role of need for cognition
Psychology and Marketing
·
2006
·
2 authors
62
citations
Brand Placement Recognition
Journal of Promotion Management
·
2004
·
2 authors
127
citations
The influence of product-placement type & exposure time on product-placement recognition
International Journal of Advertising
·
1999
·
3 authors
129
citations
Key antecedents of Executive Information System success: a path analytic approach
Decision Support Systems
·
1998
·
3 authors
84
citations