SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Sridhar Samu · Study

Home/Author

Sridhar Samu

10 works· latest 2017· 5 institutionscluster: provisionalORCID 0000-0002-4859-7948

h-index10

i1010

Citations1,050

Works here10

95

99

03

08

09

11

14

17

Most cited in this library

Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies1999 · 216 citations
Dimensions of Business and Nonprofit Collaborative Relationships2003 · 211 citations
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender2017 · 195 citations
The effect of fit and dominance in cause marketing communications2008 · 167 citations
The influence of cause marketing associations on product and cause brand value2008 · 68 citations

Works

10 shown

Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender

Journal of Business Research·2017·4 authors

195citations

Cause marketing communications

European Journal of Marketing·2014·2 authors

48citations

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective

Journal of International Consumer Marketing·2011·3 authors

28citations

Brand related information as context: the impact of brand name characteristics on memory and choice

Journal of the Academy of Marketing Science·2009·1 author

50citations

The influence of cause marketing associations on product and cause brand value

International Journal of Nonprofit and Voluntary Sector Marketing·2008·2 authors·Open access

68citations

The effect of fit and dominance in cause marketing communications

Journal of Business Research·2008·2 authors

167citations

Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

·2003·2 authors·book

29citations

Dimensions of Business and Nonprofit Collaborative Relationships

Journal of Nonprofit & Public Sector Marketing·2003·2 authors

211citations

Using Advertising Alliances for New Product Introduction: Interactions between Product Complementarity and Promotional Strategies

Journal of Marketing·1999·2 authors

216citations

Activity‐Specific Role Stress in Purchasing

Journal of Supply Chain Management·1995·3 authors

38citations