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George S. Spais · Study

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George S. Spais

12 works· latest 2024· 6 institutionscluster: provisionalORCID 0000-0003-4371-1411

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Citations250

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Most cited in this library

A Bibliometric History of the Journal of Promotion Management (1992–2019)2019 · 56 citations
An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps2023 · 30 citations
A CRISIS MANAGEMENT MODEL FOR MARKETING EDUCATION: REFLECTIONS ON MARKETING EDUCATION SYSTEM’S TRANSFORMATION IN VIEW OF THE COVID-19 CRISIS2021 · 28 citations
Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus2008 · 27 citations
The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain2014 · 19 citations

Works

12 shown

Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms

Journal of Marketing Analytics·2024·2 authors·Open access

13citations

An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps

Journal of Marketing Analytics·2023·2 authors·Open access

30citations

A Proposed Framework of Market-Oriented Ethnography (MOE) Approach to Study Co-Creation of Content Through Product Storytelling

Journal of Promotion Management·2022·3 authors

12citations

A CRISIS MANAGEMENT MODEL FOR MARKETING EDUCATION: REFLECTIONS ON MARKETING EDUCATION SYSTEM’S TRANSFORMATION IN VIEW OF THE COVID-19 CRISIS

Marketing Education Review·2021·2 authors

28citations

A Bibliometric History of the Journal of Promotion Management (1992–2019)

Journal of Promotion Management·2019·4 authors

56citations

The evolution of social marketing and social entrepreneurship education in business and management schools: conceptions, misconceptions and trends

European J of International Management·2016·2 authors

11citations

Conceptual Foundations of Sponsorship Research

Journal of Promotion Management·2015·2 authors·Open access

17citations

The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain

Journal of Promotion Management·2014·2 authors·Open access

19citations

The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event

Journal of Promotion Management·2012·2 authors·Open access

17citations

Promotion Metrics‟ Assumptions For The Assessment And Evaluation Of Promotion Campaigns: A Framework Based On Mezirow‟s Critical Reflection

Journal of Applied Business Research (JABR)·2010·1 author·Open access

4citations

Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus

Journal of Targeting Measurement and Analysis for Marketing·2008·2 authors·Open access

27citations

Path Modeling The Antecedent Factors To Consumer Repurchase Intentions For Advanced Technological Food Products: Some Correlations Between Selected Factor Variables

Journal of Business Case Studies (JBCS)·2006·2 authors·Open access

16citations