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S Pattuglia · Study

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S Pattuglia

2 works· latest 2021· 1 institutionscluster: provisional

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i102

Citations51

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Most cited in this library

Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix2021 · 36 citations
Towards a new understanding of brand authenticity: seeing through the lens of millennials2018 · 15 citations

Works

2 shown

Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix

Journal of Marketing Analytics·2021·2 authors·Open access

36citations

Towards a new understanding of brand authenticity: seeing through the lens of millennials

Sinergie Italian Journal of Management·2018·1 author·Open access

15citations