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Alisara Rungnontarat Charinsarn · Study

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Alisara Rungnontarat Charinsarn

4 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-8698-5231

h-index3

i103

Citations48

Works here4

15

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Most cited in this library

What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation2020 · 23 citations
How do cultural factors affect loyalty behaviour in retailing? The central role of social proximity2023 · 15 citations
Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism2025 · 10 citations
When More Time to Choose is Not Good2015 · 0 citations

Works

4 shown

Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism

Journal of Retailing and Consumer Services·2025·2 authors

10citations

How do cultural factors affect loyalty behaviour in retailing? The central role of social proximity

International Journal of Retail & Distribution Management·2023·3 authors

15citations

What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation

Journal of International Consumer Marketing·2020·2 authors

23citations

When More Time to Choose is Not Good

Thammasat Review·2015·2 authors·Open access

0citations