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Margarita Elorz · Study

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Margarita Elorz

7 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0002-7904-967X

h-index7

i106

Citations255

Works here7

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Most cited in this library

The impact of product category knowledge on consumer use of extrinsic cues – A study involving agrifood products2008 · 79 citations
The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders2007 · 57 citations
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services2019 · 35 citations
Channel Choice in the 21st Century: The Hidden Role of Distribution Services2016 · 31 citations
The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing2007 · 23 citations

Works

7 shown

Omni-channel users and omni-channel customers: a segmentation analysis using distribution services

Spanish Journal of Marketing - ESIC·2019·3 authors·Open access

35citations

Channel Choice in the 21st Century: The Hidden Role of Distribution Services

Journal of Interactive Marketing·2016·5 authors·Open access

31citations

Consumers' internal categorization structures: an additive tree analysis

European Journal of Marketing·2012·3 authors

9citations

The impact of product category knowledge on consumer use of extrinsic cues – A study involving agrifood products

Food Quality and Preference·2008·3 authors

79citations

The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing

Quantitative Marketing and Economics·2007·4 authors

23citations

The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders

Journal of Retailing and Consumer Services·2007·3 authors

57citations

Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements

The International Review of Retail Distribution and Consumer Research·2004·3 authors·Open access

21citations