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Shadma Shahid · Study
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Author
Shadma Shahid
12 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0002-4041-2195
Works
12 shown
Brand love and customer brand engagement for masstige: a cross-cultural perspective
Journal of Product & Brand Management
·
2025
·
4 authors
27
citations
What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective
Technological Forecasting and Social Change
·
2024
·
3 authors
·
Open access
18
citations
Why do consumers consume masstige products? A cross-cultural investigation through the lens of self-determination theory
Journal of Retailing and Consumer Services
·
2023
·
4 authors
60
citations
From differences to strengths: strategies for embracing generational diversity at workplace
Development in Learning Organizations An International Journal
·
2023
·
2 authors
10
citations
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention
Journal of Marketing Management
·
2022
·
7 authors
104
citations
The role of product design in shaping masstige brand passion: A masstige theory perspective
Journal of Business Research
·
2022
·
5 authors
62
citations
Examining guests’ experience in luxury hotels: evidence from an emerging market
Journal of Marketing Management
·
2022
·
2 authors
43
citations
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Psychology and Marketing
·
2022
·
4 authors
·
Open access
211
citations
Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes
Journal of Retailing and Consumer Services
·
2021
·
4 authors
123
citations
Affordable luxury consumption: an emerging market's perspective
International Journal of Emerging Markets
·
2021
·
4 authors
61
citations
Intrinsic motivation of luxury consumers in an emerging market
Journal of Retailing and Consumer Services
·
2021
·
2 authors
149
citations
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
International Journal of Bank Marketing
·
2020
·
6 authors
226
citations