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Padmini Patwardhan · Study

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Padmini Patwardhan

10 works· latest 2019· 3 institutionscluster: provisional

h-index10

i1010

Citations295

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Most cited in this library

Internet Dependency Relations and Online Consumer Behavior2003 · 109 citations
Understanding Media Satisfaction: Development and Validation of an Affect-Based Scale2011 · 32 citations
Exposure, Involvement and Satisfaction with Online Activities2004 · 29 citations
Multinational corporations and public relations in a historically resistant host culture2004 · 29 citations
When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes2016 · 28 citations

Works

10 shown

Training to Lead in an Era of Change: Insights From Ad Agency Leaders

Journal of Advertising Education·2019·2 authors

10citations

When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes

Journal of Promotion Management·2016·2 authors

28citations

Worlds apart or a part of the world? Public relations issues and challenges in India

Public Relations Review·2014·2 authors

12citations

Understanding Media Satisfaction: Development and Validation of an Affect-Based Scale

Atlantic Journal of Communication·2011·3 authors

32citations

Diffusion of account planning in Indian ad agencies

International Journal of Advertising·2011·3 authors

10citations

Insights on Account Planning: A View from the Indian Ad Industry

Journal of Current Issues & Research in Advertising·2009·3 authors

12citations

Rational Integrative Model of Online Consumer Decision Making

Journal of Interactive Advertising·2005·2 authors

24citations

Exposure, Involvement and Satisfaction with Online Activities

Gazette (Leiden Netherlands)·2004·1 author

29citations

Multinational corporations and public relations in a historically resistant host culture

Journal of Communication Management·2004·2 authors

29citations

Internet Dependency Relations and Online Consumer Behavior

Journal of Interactive Advertising·2003·2 authors

109citations