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Eunyoung Sung · Study

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Eunyoung Sung

10 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0003-1903-8538

h-index9

i109

Citations1,252

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Most cited in this library

Consumer engagement via interactive artificial intelligence and mixed reality2021 · 242 citations
The effects of augmented reality mobile app advertising: Viral marketing via shared social experience2020 · 233 citations
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior2023 · 225 citations
Consumer‐based brand equity2008 · 147 citations
Artificial intelligence in the fashion industry: consumer responses to generative adversarial network (GAN) technology2020 · 140 citations

Works

10 shown

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior

Psychology and Marketing·2023·3 authors·Open access

225citations

What drives technology-enhanced storytelling immersion? The role of digital humans

Computers in Human Behavior·2022·4 authors

107citations

Augmented reality advertising via a mobile app

Psychology and Marketing·2021·3 authors

95citations

Consumer engagement via interactive artificial intelligence and mixed reality

International Journal of Information Management·2021·4 authors

242citations

Artificial intelligence in the fashion industry: consumer responses to generative adversarial network (GAN) technology

International Journal of Retail & Distribution Management·2020·4 authors

140citations

The effects of augmented reality mobile app advertising: Viral marketing via shared social experience

Journal of Business Research·2020·1 author

233citations

Brand Experience via Mobile AR App Marketing

Progress in IS·2020·1 author·chapter

8citations

Motivators of Prestige Brand Purchase: Testing Cultural (In)stability of Measures Over Time Across the United States, Poland, and South Korea

Journal of International Consumer Marketing·2019·3 authors·Open access

16citations

Department vs discount retail store patronage: effects of self-image congruence

Journal of Consumer Marketing·2017·2 authors·Open access

39citations

Consumer‐based brand equity

Journal of Fashion Marketing and Management·2008·2 authors·Open access

147citations