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Scott Koslow · Study

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Scott Koslow

21 works· latest 2023· 4 institutionscluster: provisionalORCID 0000-0002-3601-5197

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Citations1,930

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Most cited in this library

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective1994 · 247 citations
A Meta-Analysis of When and How Advertising Creativity Works2020 · 207 citations
What is Creative to Whom and Why? Perceptions in advertising agencies2003 · 197 citations
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda2008 · 179 citations
Executional Factors and Advertising Effectiveness: A Replication1989 · 179 citations

Works

21 shown

Who Needs Highly Creative Advertising?

Journal of Advertising Research·2023·3 authors

13citations

Can Personalization or Creativity Reduce Banner Blindness?

Journal of Advertising Research·2022·2 authors

16citations

Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns

Journal of Advertising·2021·3 authors

21citations

Message and media: the future of advertising research and practice in a digital environment

International Journal of Advertising·2021·2 authors

25citations

A Meta-Analysis of When and How Advertising Creativity Works

Journal of Marketing·2020·4 authors·review·Open access

207citations

Future Directions for Advertising Creativity Research

Journal of Advertising·2019·3 authors·Open access

83

citations

The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach

Journal of Advertising·2018·3 authors

41citations

How Rhetoric Theory Informs the Creative Advertising Development Process

Journal of Advertising Research·2018·2 authors

20citations

The linguistic servicescape: Speaking their language may not be enough

Journal of Business Research·2016·4 authors·Open access

55citations

Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies

Journal of Advertising·2015·4 authors

29citations

I Love Creative Advertising

Journal of Advertising Research·2015·1 author

33citations

Matching Creative Agencies with Results-Driven Marketers

Journal of Advertising Research·2013·3 authors

32citations

Creativity Awards: Great Expectations?

Creativity Research Journal·2013·3 authors

55citations

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Journal of the Academy of Marketing Science·2009·2 authors

117citations

Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda

Journal of Advertising·2008·2 authors

179citations

Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns

Journal of Advertising Research·2007·3 authors

67citations

Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity

Journal of Advertising·2006·3 authors

151citations

What is Creative to Whom and Why? Perceptions in advertising agencies

Journal of Advertising Research·2003·3 authors

197citations

Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentionally Lead to Increased Consumer Skepticism

Journal of Consumer Affairs·2000·1 author

163citations

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective

Journal of Consumer Research·1994·3 authors

247citations

Executional Factors and Advertising Effectiveness: A Replication

Journal of Advertising·1989·2 authors

179citations