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Sergio Barta · Study

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Sergio Barta

6 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-8353-3870

h-index6

i106

Citations1,471

Works here6

21

22

23

Most cited in this library

Metaverse marketing: How the metaverse will shape the future of consumer research and practice2022 · 902 citations
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience2022 · 374 citations
Managing consumer experience and online flow: Differences in handheld devices vs PCs2021 · 59 citations
The role of flow consciousness in consumer regret2021 · 55 citations
How implementing the UN sustainable development goals affects customers’ perceptions and loyalty2023 · 46 citations

Works

6 shown

The double side of flow in regret and product returns: Maximizers versus satisficers

International Journal of Information Management·2023·3 authors·Open access

35citations

How implementing the UN sustainable development goals affects customers’ perceptions and loyalty

Journal of Environmental Management·2023·4 authors·Open access

46citations

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Psychology and Marketing·2022·28 authors·Open access

902citations

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

Journal of Retailing and Consumer Services·2022·4 authors·Open access

374citations

The role of flow consciousness in consumer regret

Internet Research·2021·3 authors·Open access

55citations

Managing consumer experience and online flow: Differences in handheld devices vs PCs

Technology in Society·2021·3 authors

59citations