S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Arianna Trettel · Study
Home
/
Author
Arianna Trettel
6 works
· latest 2021
cluster: provisional
ORCID 0000-0002-8717-1421
Works
6 shown
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
International Review on Public and Nonprofit Marketing
·
2021
·
7 authors
·
Open access
27
citations
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends
Computational Intelligence and Neuroscience
·
2019
·
8 authors
·
review
·
Open access
220
citations
Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets
Springer proceedings in business and economics
·
2017
·
8 authors
·
chapter
16
citations
Transparency and Reliability in Neuromarketing Research
Springer eBooks
·
2016
·
8 authors
·
chapter
15
citations
How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks
Cognitive Computation
·
2014
·
8 authors
92
citations
How Marketing Meets Neuroscience
Biosystems & biorobotics
·
2013
·
4 authors
·
chapter
1
citations