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Yan Xiang Yang · Study

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Yan Xiang Yang

5 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0001-5387-4340

h-index5

i105

Citations207

Works here5

17

18

21

Most cited in this library

The concept of consumer vulnerability: Scale development and validation2017 · 53 citations
Awe, spirituality and conspicuous consumer behavior2018 · 52 citations
Self-diminishing effects of awe on consumer forgiveness in service encounters2021 · 47 citations
Awe, consumer conformity and social connectedness2021 · 28 citations
The role of the third party in trust repair process2017 · 27 citations

Works

5 shown

Awe, consumer conformity and social connectedness

Marketing Intelligence & Planning·2021·3 authors

28citations

Self-diminishing effects of awe on consumer forgiveness in service encounters

Journal of Retailing and Consumer Services·2021·2 authors

47citations

Awe, spirituality and conspicuous consumer behavior

International Journal of Consumer Studies·2018·4 authors

52citations

The concept of consumer vulnerability: Scale development and validation

International Journal of Consumer Studies·2017·4 authors

53citations

The role of the third party in trust repair process

Journal of Business Research·2017·3 authors

27citations