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T L Means · Study
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T L Means
1 works
· latest 1998
· 1 institutions
cluster: provisional
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Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models
1998 · 10 citations
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Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models
Journal of the Operational Research Society
·
1998
·
2 authors
10
citations