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Xin Hua Zhao · Study

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Xin Hua Zhao

7 works· latest 2024· 4 institutionscluster: provisionalORCID 0000-0002-3962-1176

h-index5

i105

Citations351

Works here7

08

11

13

18

24

Most cited in this library

Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition2008 · 192 citations
Group Buying: A Strategic Form of Consumer Collective2013 · 77 citations
Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization inYuefenpai2008 · 55 citations
Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange2024 · 14 citations
Marketing to Liminal Consumers2018 · 11 citations

Works

7 shown

Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange

Journal of Consumer Research·2024·4 authors·Open access

14citations

Marketing to Liminal Consumers

Journal of Macromarketing·2018·4 authors

11citations

Global fashion brands and the construction of ‘Modern Girl’ archetypes in the emerging Chinese market

Fashion Style & Popular Culture·2018·5 authors·Open access

1citations

Group Buying: A Strategic Form of Consumer Collective

Journal of Retailing·2013·3 authors

77citations

China into Africa: trade, aid and influence edited by Robert I. Rotberg Baltimore, MD: Brookings Institution Press, 2008. Pp. 339, $29.95 (pbk).

The Journal of Modern African Studies·2011·1 author·other

1citations

Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization inYuefenpai

Journal of Advertising·2008·2 authors

55citations

Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition

Journal of Consumer Research·2008·2 authors

192citations