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Aaminah Zaman Malik · Study

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Aaminah Zaman Malik

2 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-3922-5130

h-index2

i101

Citations20

Works here2

24

25

Most cited in this library

Socio-politically silent brands: A double edged sword2024 · 12 citations
Selective brand activism: when brands lend sociopolitical issues inconsistent support2025 · 8 citations

Works

2 shown

Selective brand activism: when brands lend sociopolitical issues inconsistent support

Journal of Product & Brand Management·2025·3 authors

8citations

Socio-politically silent brands: A double edged sword

Journal of Business Research·2024·3 authors

12citations