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Benoît Séguin · Study
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Author
Benoît Séguin
13 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-4988-0470
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11
Citations
642
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Most cited in this library
Social Media Scholarship in Sport Management Research: A Critical Review
2015 · 147 citations
Determinants of Sport Participation Among Canadian Adolescents
2008 · 90 citations
The Olympic brand, ambush marketing and clutter
2008 · 89 citations
Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl
2008 · 60 citations
Internationalising ambush marketing: a comparative study
2005 · 59 citations
Works
13 shown
Barriers to youth sport participation in dense urban centres
International Journal of Sport Management and Marketing
·
2023
·
6 authors
0
citations
Barriers to youth sport participation in dense urban centres
International Journal of Sport Management and Marketing
·
2023
·
5 authors
0
citations
Social Media Scholarship in Sport Management Research: A Critical Review
Journal of Sport Management
·
2015
·
4 authors
147
citations
The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes
Sport Marketing Quarterly
·
2012
·
6 authors
21
citations
Determinants of Sport Participation Among Canadian Adolescents
Sport Management Review
·
2008
·
5 authors
90
citations
Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl
Journal of Sport Management
·
2008
·
5 authors
60
citations
Ambush Marketing in China: Counterbalancing Olympic Sponsorship Efforts
Asian Business & Management
·
2008
·
3 authors
·
Open access
33
citations
The Olympic brand, ambush marketing and clutter
International Journal of Sport Management and Marketing
·
2008
·
2 authors
89
citations
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
International Journal of Sport Management and Marketing
·
2007
·
3 authors
47
citations
In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup
International Journal of Sports Marketing and Sponsorship
·
2007
·
4 authors
35
citations
'Sponsorship in the trenches': case study evidence of its legitimate place in the promotional mix.
The Sport Journal
·
2007
·
1 author
10
citations
Internationalising ambush marketing: a comparative study
International Journal of Sports Marketing and Sponsorship
·
2005
·
4 authors
59
citations
National sports organisations and sponsorship: an identification of best practices
International Journal of Sport Management and Marketing
·
2005
·
3 authors
51
citations